Thanks to unofficial celebrity endorsements from Allison Williams and Nigella Lawson and changes to its recipes, nobody needs to be ashamed of their fervent love (or even casual tolerance) for Domino’s pizza. He is a “Domino’s freak,” she says, and she’s becoming one too. The bread dough is almost like a focaccia … it’s crispy and it’s oily and it’s pretty delicious.” Now she and her boyfriend order a Supreme Pan Pizza with jalapeños every other week. But I will say that pan pizza showed up and I thought it was not awful. Manhattan-based lawyer in the food and drink industry Jasmine Moy ordered Domino’s for the first time four months ago and was an immediate fan. I love it.”Įven “real New Yorkers” are believers. It’s the anti-artisanal, anti-natural, anti-handmade, anti-thin crust pizza. “I can say with pretty much complete certainty that part of the reason for this is because it is the anti-pizza. “I’m not a legit Domino’s connoisseur but I’ve liked it every time I’ve had it,” she says. Ruby Tandoh, 2013 Great British Bake Off contestant and cookbook author, agrees. And last year - I’m not being hyperbolic - a Domino’s fan literally saved lives. Earlier this month, Drake ordered £1,500 of Domino’s after a show in London it took three cars to deliver it. In 2014, it won an Epicurious taste test. In 2009, the company reinvented its sauce, among other sweeping improvements. Domino’s might not be Lombardi’s, but after a series of events, it’s time to consider Domino’s a pizza worth loving. There was a certain face everyone made (pity? revulsion?) and a thing that everyone said when I suggested we order from the chain on Bachelor nights: “But you live in New York.” I ride for Domino’s like Jay Z rides for Beyoncé.Īs recently as 2015, when Jets player Bryce Petty was shamed for admitting on Twitter that he was a Domino’s fan, everything I just confessed would have been met with a massive eye roll. I ordered from the chain all the time as a college student, and following a brief separation, I continue to order Domino’s even though I’m an adult with a working knowledge of nutrition and a tendency toward heartburn. I’m firmly in Domino’s target demographic, if not a dream user. Tell me, when’s the last time a Papa John’s pizza ever did that for you? Domino’s satisfies in a way nothing else can. The rush of fat and oil and robust tomato sauce and butter hit my tongue and light up my pleasure centers. The cheese and swirls of sauce threaten to drip over the edge of the thick, buttery crust. My two hands grab the box and open it hastily. Moe carries it to the car and brings it to me. Then I sit back, watch the online tracker, and think of nothing else as it broadcasts the updates: Isabel puts my pizza in the oven. I log in to my personal pizza profile, and, with just one click, I pay for my pepperoni pan pizza with extra sauce, baked, well done. I open my computer and hit the bookmark that takes me to the sleek homepage. The act of ordering Domino’s can be described only as a sublime experience.
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